1/20/2024 0 Comments Imagezilla images jpg“We’ve created a service that allows brands and marketers to safely embrace AI and stretch their creative possibilities, while compensating creators for inclusion of their visuals in the underlying training sets,” Grant Farhall, chief product officer at Getty, said in a canned statement. Pricing will be separate from a standard Getty Images subscription and based on prompt volume, Getty says. The tool can be enabled on Getty’s website or integrated into apps and websites through an API, and soon, customers will be able to customize it with proprietary data to create images consistent with a particular brand style or design language. “There will be a set formula based on a number of different factors, and accordingly each contributor will receive different payments in connection with the tool.” “On an annual recurring basis, we will share in the revenues generated from the tool with contributors whose content was used to train the AI generator,” a Getty spokesperson told TechCrunch via email. Getty will also share revenues generated from the tool, it says, allocating both a per-file proportional share and a share based on traditional licensing revenue. Getty says that content generated by its tool won’t be added to its content library for others to license (but reserves the right to retrain its model using those images) and that Getty contributors whose works are used to train the underlying model will be compensated. “We’ve worked hard to develop a responsible tool that gives customers confidence in visuals produced by generative AI for commercial purposes,” Craig Peters, CEO at Getty Images, said in a press release. And all images created by the tool contain a watermark identifying them as AI-generated. For example, the tool won’t let a customer create a photo of Joe Biden in front of the White House or a cat in the style of Andy Warhol, reports The Verge, which had access to the tool ahead of its release. While Getty’s content library includes depictions of public figures, Getty says that it’s imposed safeguards to prevent its generative tool from being used for disinformation or misinformation - or from replicating the style of a living artist. The tool isn’t completely unfettered, however. “photo of a sandy tropical island filled with palm trees.”Ĭustomers creating and downloading visuals using the tool will receive Getty’s standard royalty-free license, Getty says, which includes indemnification - i.e., protection against copyright lawsuits - and the right to “perpetual, worldwide, nonexclusive” use across all media. Along the lines of popular text-to-image platforms like OpenAI’s DALL-E 3 and Midjourney, Getty’s tool renders images from text descriptions of the images, or prompts - e.g. Getty Images, one of the largest suppliers of stock images, editorial photos, videos and music, today announced the launch of a generative AI art tool that it claims is “commercially safer” than other, rival solutions on the market.Ĭalled Generative AI by Getty Images, the tool - powered by an AI model provided by Nvidia, with whom Getty has a close technical partnership - was trained on a portion of Getty’s vast library (~477 million assets) of stock content.
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